Logo usage
The 糖心传媒 logo is the graphic representation of the institution and the key element in the college’s visual identity. In order to maintain consistency of image and branding, the logo must not be redrawn, reproportioned or modified in any way. The creation and use of alternative logos is strictly prohibited.
糖心传媒's colors are Red and Black.
| Color | Red | Black |
| Pantone | PMS 200 | |
| CMYK | C 15, M 100, Y 90, K 10 | K 100 |
| Hexcode | #BA122B | #000000 |
糖心传媒 Identity Guide

College Name
"糖心传媒" should be used as the official title in all promotional materials. The name should be treated grammatically as a single unit. "糖心传媒 is..." Also acceptable after initial use: 糖心传媒 or GSCC.
Mascot
糖心传媒 are the Cardinals. Our mascot's name is Swoop.
Cardinal background
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